Social Media: Social = sharing.
Media = content. Easy.
Social Media is online content created by people, for people.
It gives everyone an opportunity to share their thoughts, opinions and experiences using free tools such as blogs, podcasts and video sharing. With the dramatic uptake of these new technologies, social media has a profound impact on the way people discover, read and share news, information and content.
Sounds simple enough? We will take you through the fundamentals of Social Media to get you up and running in this ‘Social Media Circus’ we have had forced upon us by this new media age. It’s not going to go away any time soon, so as the old English proverb goes…’If you can’t beat ‘em, join ‘em!’
Social media – Getting Started
First take a look at this blog by Pete Wilson, Digital Strategy Manager at Sage UK which is a really good article on how to get started in social media, addressing the how’s and the why’s, it gives a step by step guide with some handy hints n tips and includes a free whitepaper.
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Social media revenue to hit $10.3B in 2011
According to research from Gartner Inc., global social media revenue is expected to hit $10.3 billion by the end of this year. That's an increase of 41.4% from $7.3 billion in revenue in 2010.
In this article for Computerworld.Com, Sharon Gaudin discusses Gartner & IBM’s latest research which suggests that although we have the analytics to support the predications in increased revenue from the use of Social media…more than 50% of CMO’s said they are unprepared to handle it.
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How to Estimate Your Social Media Return on Investment
Take a look at this blog which explores the How’s & Why’s of Social Media ROI, and provides 3 ways of estimating the social media return and ROI: sales, consumer insights and customer support.
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