Thanks for visiting the Acuity Solutions Ltd website. This policy explains the what, how and why of the information we collect when you visit our website or when you use our services. It also explains the specific ways we use and disclose that information. We want to make it clear, we take your privacy extremely seriously, and we never sell your data or pass it onto any third parties for sales or marketing use. Our aim is to be as clear and open as possible about what we do and why.
Who are we?
Acuity Solutions Ltd, Company No. 3197329,
Acuity Solutions Limited, Kemp House, 152-160 City Road, London, EC1V 2NX
Tel: +44 (0)1932 237110
Data Controller: Lee Whelan
Contact email address: firstname.lastname@example.org
We aim to respect your privacy and are committed to protecting the confidentiality of your personal information. Our aim is to be as clear and open as possible about what we do and why, which is why we go in-depth below to explain what we collect, send and use your data for and what your rights are.
These definitions should help you understand this policy and add clarity to any terms/labels we use. When we say “we,” “us,” “our” we are referring to Acuity Solutions Ltd. We are incorporated in England and Wales, we are a Private Limited Company. When we say “Customer,” we are referring to the person or entity that is registered with us to use our Service. With regards to “Service” we are referring to our products/software and physical services, like consultancy.
When we say “you,” we are referring either to a Customer or to some other person who visits our Website.
“Personal Information” means any information that identifies or can be used to identify you or a Contact, directly or indirectly, including, but not limited to, first and last name, email address, occupation or other demographic information. When we say “Contact”, we are referring to a specific data subject within a Customer or Prospect’s organisation.
4. Questions, Concerns & Contact Information
If you have any questions or comments, or if you want to update, delete or change any Personal Information we hold, or you have a concern about the way in which we have handled any privacy matter, please contact our Data Controller through the following ways:
Data Controller: Lee Whelan
Contact email address: email@example.com
Post: Acuity Solutions Limited, Kemp House, 152-160 City Road, London, EC1V 2NX
Phone: +44 (0)1932 237110
5. Why we process your personal data
We process your personal data primarily on the basis of Legitimate Interest as a business but only if necessary for the purpose we collected it for. We will also process data on the basis of contractual and transactional obligation where necessary. We may process your data for;
- Sales and marketing activities such as calls, emails and other types of communications
- Understanding how you interact with the website and social media
- Account activity such as, email, written and verbal communications and agreements
- Financial activity, such as billing communications
- To perform obligations under a contract with you or a business you may work for
We will only store your data, for as long as we need it to undertake any of the processes listed above.
6. How we Collect Information About You
c) IP address lookup: we use third parties to provide information about visitors to our websites.
When you visit our website we will record your IP address. This address will be matched against public and proprietary IP address databases to provide us with information about your visit. This information may identify the organisation to whom the IP address is registered but not individuals. In some limited cases i.e. single person companies, it may be possible to identify personal data from publicly available ICANN data.
d) Cookies, tracking & beacons: We may use various technologies to collect and store information when you use our website or Service, and this may include using cookies and similar tracking technologies on, such as pixels and web beacons, to analyse trends, administer the website, track users’ movements around the website and Service, serve targeted advertisements, and gather demographic information about our user base as a whole.
Acuity Solutions Ltd main cookies:
1. Google Analytics Cookies
Google Analytics is a website monitoring tool that allows users to see volumes of website visitors, their source, and to analyse how the content of their website is viewed and navigated. This in turn allows optimisation of the content and pages and the marketing programs that drive traffic to the website. Google Analytics does not store any personal information about website visitors, but does use persistent cookies to identify repeat visitors. You may universally opt-out of all Google Analytics tracking used by all websites by visiting https://tools.google.com/dlpage/gaoptout
2. GatorLeads Cookies
3. Email Marketing Post-Click Tracking Cookies
Other than the aforementioned ways above of obtaining data (form fills on the website, cookies, verbal and written) we may obtain information about you from third party sources, such as public databases, data service companies, social media platforms, third party data providers and our joint marketing partners. We take steps to ensure that such third parties are legally permitted or required to disclose such information to us. Examples of the information we may receive from other sources include: demographic information, device information (such as IP addresses), location, email address, contact number, technographics, and online behavioural data (such as information about your use of social media websites, page view information, and search results and links). We use this information, alone or in combination with other information (including Personal Information) we collect, to enhance our ability to provide relevant marketing and content to you and to develop and provide you with more relevant products features, and services.
1. Who will see your data: Your data will only be seen and used by certain trained employees of Acuity Solutions Ltd. We operate a role-based access policy for personal data. What this means, is that an employee will only have access to personal data, if they need that access to do their job. We do not share the personal data of prospects or clients with any third parties.
2. How we use of your information
We may disclose Personal Information and use personal data acquired from and provided by yourself to fulfil any of your requests and to send you appropriate and useful communications. You should be aware this includes, but not limited to, the types of communications explain in section 6, b, point 1. A copy of our legitimate interests ‘balancing test’ is available on request as part of our commitment to managing your information rights. Please use the details at the start of the page to request this.
We use your data for the following purposes:
b) To send you informational and promotional content in accordance with your marketing preferences. You can stop receiving our promotional emails by following the opt-out instructions included in every email.
- Types of communications: By processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. This includes but is not limited to; invitations to our industry leading events and webinars, our latest assets (whitepapers, guides, reports, infographics, videos and case studies) and promotional offers on software and services. We would also like to keep you abreast of the charity events and initiatives we partake in. If you are a Customer, you will also receive monthly product and service updates. These updates will highlight the great new releases we have developed. At any time, you can update your preferences (or completely unsubscribe/opt-out of our marketing) by clicking the opt-out link in any emails you receive from us. The link will always be in the footer of the email. You can also stop receiving emails from us using that same link.
- Types of Channel: Within your preference centre you can also specify which channel(s) you would prefer to be contacted on, or you can opt-out completely. The three channels you will have option on are: email, SMS and post.
c) To bill and collect money owed to us by our Customers. This includes sending you emails, invoices, receipts, notices of delinquency, and alerting you if we need a different credit card number. We use third parties for secure debit and/or credit card transaction processing, and we send billing information to those third parties to process your orders and credit card payments.
e) To communicate with our Customers about their account and provide customer support.
f) To enforce compliance with our Terms and Conditions and applicable law. This may include developing tools and algorithms that help us prevent violations.
g) To meet legal requirements, including complying with court orders, valid discovery requests, valid subpoenas, and other appropriate legal mechanisms.
h) To provide information to representatives and advisors, including attorneys and accountants, to help us comply with legal, accounting, or security requirements.
i) To prosecute and defend a court, arbitration, or similar legal proceeding.
j) To respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.
k) To provide, support, and improve the Services we offer. This includes our use of the data that our Customers provide us in order to improve our service delivery. This might also include sharing your information or the information you provide us about your Contacts with our third party data processors in order to provide and support our Services or to make certain features of the Services available to you. When we do have to share information with third parties, we take steps to protect your information by requiring these third parties to enter into a contract with us that requires them to use the information we transfer to them in a manner that is consistent with this policy.
3. Data Collection: This is data we collect from our visitors and/or users
As you use our Service, you may request for us to import into our system Personal Information you have collected from your Contacts (and database). We have no direct relationship with your Contacts or any person other than you, and for that reason, you are responsible for making sure you have the appropriate legal permission for us to collect and process information about those individuals.
Consistent with the uses of Personal Information covered in Section 6, we may transfer Personal Information of you or your Contacts to companies that help us promote, provide, or support our Services or the services of our Customers (“Service Providers”). All Service Providers enter into a contract with us that protects Personal Information and restricts their use of any Personal Information consistent with this policy. As part of our Services, we may use and incorporate into features information you have provided, we have collected from you, or we have collected about Contacts. We may share this information, including Contact email addresses, with third parties in line with the approved uses in Section 6. We will retain Personal Information we process on behalf of our Customers for as long as needed to provide our Services or to comply with our legal obligations, resolve disputes, prevent abuse, and enforce our agreements.
4. Disclosing Information
We do not disclose any personal information obtained about you from this website to third parties except when we need to do so in order to complete the transaction – e.g. when arranging for a courier company to deliver or collect goods that you have ordered. We may also use the information to keep in contact with you and inform you of developments associated with our business. You will be given the opportunity to remove yourself from any mailing list or similar device. If at any time in the future we should wish to disclose information collected on this website to any third party, it would only be with your knowledge and consent. We may from time to time provide information of a general nature to third parties – for example, the number of individuals visiting our website or completing a registration form, but we will not use any information that could identify those individuals.
5. Public Information and Third-Party Websites
a) Blog. We have public blogs on our website. Any information you include in a comment on our blog may be read, collected, and used by anyone. If your Personal Information appears on our blogs and you want it removed, contact on the information provide at the start of this page. If we are unable to remove your information, we will tell you why.
b) Social media platforms and widgets. Our website includes social media features, such as the Facebook Like button. These features may collect information about your IP address and which page you are visiting on our Website, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. We also maintain presences on social media platforms including Facebook, Twitter, Instagram and LinkedIn. Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them.
We may, from time to time, offer surveys, contests, sweepstakes, or other promotions on our websites, software or through social media (collectively “Our Promotions”). Participation in Our Promotions is completely voluntary. Information requested for entry may include personal information such as your name, address, phone number, email address, username, and similar details. We use the information you provide to administer Our Promotions. We may also, unless prohibited by the Promotion’s rules or law, use the information provided to communicate with you, or other people you select, about our Services.
7. Your Rights
You have certain rights given to you by law, which means you have an amount of control over your personal data that we process.
a) Access to Your Personal Data: This right allows you to confirm that your personal data is being processed and to allow you to check if the processing is lawful.
b) Correcting Any Mistakes: The right of rectification allows you to instruct an organisation that is processing your personal data, to rectify any mistakes.
c) Right to be Forgotten: You have the right to instruct an organisation to erase your personal data.
d) Stop Processing: The right to stop the processing of your personal data
e) Moving Data: The right to data portability means that under certain circumstances you will be able to ask for your personal data to be transferred from one organisation to another.
f) Right to Object to Direct Marketing: You have the right to object to the processing of your personal data for the purposes of direct marketing.
g) Object to Profiling: Under certain circumstances, you are able to object to profiling and/or automated decision making. Right to complain to the Information Commissioners Office (ICO): If you are not happy with an aspect of how Iconic Digital are processing your data, you can lodge a complaint to the supervisory authority, which is the ICO. (www.ico.org.uk)
Before it gets to that situation, please make sure you contact our Data Controller: Lee Whelan, Contact email address: firstname.lastname@example.org, if you wish to exercise any of your rights or if you have any questions about the processing of your personal data.
Security and Compliance
8. Notice of Breach of Security
If a security breach causes an unauthorised access into our system that materially affects you, then Acuity Solutions Ltd will notify you as soon as possible and later report the action we took in response. In all cases, we will follow our data breach policy to ensure that we comply with the law and report any necessary remedies to you and the ICO.
9. We operate in the United Kingdom.
Our servers and offices are located in the United Kingdom, so your information is stored in England and is not transferred to, stored, or processed in the outside the EU or United States. We recommend you check with you other providers as their data protection, privacy, and other laws (such as the United States) might not be as comprehensive as those in the UK/EU.